Valentine Window Display!

While the sale season has just begun with Christmas celebration around, customers are flocking stores and beeline at some offering higher discounts. Every brand has decked up their window with innovative props and communication elements like LED sign board, LED Strip etc. to lure browsing customers.

Amidst this there are other brands preparing grandeur display for Valentine day. The western culture though started late, gained much importance in very short time. Today it is widely celebrated by the one and All. It is accepted as an occasion of love, romanticize and gifting. As such few niche brands in the market do fabulous business on this day!

Let’s not forget restaurants, mall and other hangout places where love birds, friends, family and couples are seen spending and celebrating special day.

Thus it is all the more important for brands to deck up their window, store for enriching customer experience and to have high TOM.

I have put together few ideas that aren’t too difficult to pull off and will surely look great.

Spell it loud!

There are numerous word associated with Valentine, hence pick up the simple & easy to connect.

“LOVE”

Spell it loud through customize props. It could be simple as LED or product packaging. Innovative design form can be made out through the product packaging emphasizing the theme “LOVE”.

Hanging Heart!

Design the window in such a way that the red hearts or representation of it is clearly visible to the large audience from distance communicating the occasion being celebrated in store. Brands can choose handmade paper hearts, trinkets to create a large replica of the same. Visual print and cutout is easy to execute.

Technology!

Brands can use technology like LED, integration of graphic & Led and combination of props & led. This has high engagement acceptance, be with the brand or the customers.

With people going digital, it’s a best tool to be used by brand for high TOM.

Color Theme!

Is red the only color as theme for store / window decoration?

This is something that truly not known. It’s the perception!

Though the wider acceptance is towards the red color, however some brands in past has used pink, purple or rust color.

Brands can choose color that appeal to the large audience, with the profile of customer they target.

The Icon!

Use arrow as icon in the display. Visual merchandisers can create red or pink arrow and can have these flying around little hearts.